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Join EFAP EFAP Alumni : Journaliste et réalisatrice spécialisée "Rap français"
Céline, diplômée de la promotion 2015 nous présente son parcours professionnel et les raisons de son choix pour l'école de communication EFAP et sa formation en communication.
Actuellement, journaliste et réalisatrice pour la radio MOUV', spécialisée dans l'actualité du rap français et américain, Céline est également réalisatrice pour Black Dynamite Production, avec qui elle a travaillé à la sortie de la mini-série "Terrain" sur Canal+, qui met en lumière l'évolution des quartiers à travers les témoignages de nombreux rappeurs et des habitants.
Grâce à l'EFAP, elle a pu découvrir tous les métiers de la communication que ce soit le marketing, la communication, le journalisme, l'audiovisuel, ce qui lui sert au quotidien dans ses fonctions de journaliste.
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The EFAP Paris Class of 2025 steps into the professional world
On Monday, March 30, 2026, the Théâtre du Châtelet hosted the graduation ceremony for the EFAP Paris Class of 2025. A moment that was both formal and celebratory, highlighted by the inspiring presence of Kelly Massol, patron of this edition. Blending pride, emotion, and celebration, the evening honored a generation ready to make its mark in the world of communication.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity
How can we raise awareness about hyperconnectivity without stigmatizing digital habits? As part of the #ForANewBusinessSoul hackathon organized with Canary Call, students from EFAP’s Specialized MBAs in Digital Marketing & Business and CSR Communication & Sustainable Development developed concrete solutions around the OFF February movement, an initiative encouraging people to rethink their relationship with social media.
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