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Hommage à Monsieur Denis Huisman, Fondateur du Groupe EDH

Les biographies sont nombreuses de cet homme d’exception à la fois professeur passionné, philosophe et homme de culture complet, auteur de talent et entrepreneur visionnaire.

La création de l’école de communication EFAP et de ses campus en France et à l’international, des dizaines de milliers de diplômés, de nombreux ouvrages à succès, des milliers de professeurs, des parrains de prestige, de partenariats audacieux, l’invention de nouveaux métiers et de méthodes d’enseignement à l’avant-garde... l’héritage de Denis Huisman est immense.

Vent debout à chaque instant contre l’ennui et la médiocrité, toujours jeune de ses projets, confiant dans l’avenir malgré les épreuves, humaniste profondément ouvert aux autres quelles que soient les différences, Denis Huisman incarnait la volonté humaine et le progrès.

En fidélité avec cet héritage et par devoir envers les prochaines générations, l’école de communication EFAP continuera d’accomplir avec rigueur, enthousiasme et passion sa prestigieuse mission : la formation intellectuelle, professionnelle et humaine de nos étudiants.

Puissions-nous tous nous inspirer de Monsieur Denis Huisman pour continuer à créer, inventer, bâtir et transmettre !

La Direction de l’EFAP

 

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EFAP News - Influence Marketing: Why Influencers Have Become Essential in Communication

Influence Marketing: Why Influencers Have Become Essential in Communication

Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.

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EFAP News - GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event

GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event

The GP Explorer returns for a final edition that already promises to be historic. This project, launched by Squeezie, turned a simple idea — having content creators race on a professional circuit — into an event followed by millions of viewers. But beyond the spectacle and record-breaking audiences, the GP Explorer is above all the result of a massive communication effort behind the scenes. Here’s a closer look at the many roles and skills that made it all possible!

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EFAP News - Charity and Event Management: Why Social Impact Is Now a Must-Have in Communication

Charity and Event Management: Why Social Impact Is Now a Must-Have in Communication

In a landscape where events and communications are expected to prove their usefulness, charitable initiatives have emerged as a powerful driver of engagement. Flagship moments like the Téléthon, Octobre Rose, and ZEvent show that a solidarity-based strategy can simultaneously mobilize communities, generate visibility, and deliver measurable impact (donations, volunteering, awareness). Beyond the “PR stunt,” these initiatives demand coherence, transparency, and environmental responsibility—skills that sit at the heart of EFAP’s programs.

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