#SeriousGame - Gestion d'une communication de crise

Le Serious Game de l'EFAP est un exercice de communication de crise sur un projet fictif. Cette année, nos étudiants en formation communication travaillaient pour l'entreprise fictive "Volvian" suite à un problème de publicité mensongère sur une bouteille 100% végétale.

Durant toute une soirée, ces étudiants en communication ont vécu différentes étapes correspondant à plusieurs journées et ils ont préparé les communiqués à la presse et au grand public pour gérer cette crise.

Le Serious Game s'est déroulé 100% en ligne et il a fallu que chaque équipe s'organise pour travailler à distance, un challenge supplémentaire !

L'exercice leur a permis d'apprendre qu'en communication, tout ne se passe pas toujours comme prévu et qu'il faut être capable de s'adapter. Ils ont également appris à travailler rapidement sans oublier de rester minutieux.

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EFAP News - EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity

EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity

How can we raise awareness about hyperconnectivity without stigmatizing digital habits? As part of the #ForANewBusinessSoul hackathon organized with Canary Call, students from EFAP’s Specialized MBAs in Digital Marketing & Business and CSR Communication & Sustainable Development developed concrete solutions around the OFF February movement, an initiative encouraging people to rethink their relationship with social media.

EFAP News - EFAP Generations: communication, a family story from Lille to Toulouse

EFAP Generations: communication, a family story from Lille to Toulouse

What do the late 90s, marked by the early dawn of digital, and the year 2026, driven by artificial intelligence and social media content creation, have in common? One school, one passion, and above all… a family bond!

EFAP News - EFAP: on the podium of the 2026 rankings of the best communication schools

EFAP: on the podium of the 2026 rankings of the best communication schools

EFAP continues to position itself among the best communication schools in France and internationally. With prestigious rankings that recognize the quality of its programs, the school reaffirms its status as a leader in training future communication professionals. Known for its academic excellence, international outlook, and high employability rate, EFAP prepares its students to face the challenges of an ever-evolving sector, offering them a curriculum tailored to the needs of businesses and contemporary issues.

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