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Join EFAP #EFAPCannes - Deuxième fois au Festival de Cannes avec l'EFAP pour Lara
Après avoir vécue une première expérience unique, Lara retourne au Festival de Cannes pour accompagner l'Association des Producteurs Indépendants qui regroupe des producteurs tels que Pathé, Gaumont, UGC, ...
Elle qui avait déjà pu réaliser son rêve de monter les marches et fouler le tapis rouge, est encore plus motivée cette année pour vivre cette expérience à 100% !
Suivez toutes ses aventures sur les réseaux sociaux de l'école de communication EFAP avec le #EFAPCannes !
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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Create, coordinate, vibrate: Matea and her immersive internship at NRJ Global
Now in her fourth year at EFAP, Matea has already explored a wide range of creative industries—from fashion and music to audiovisual production and live events. Today, as a Communication and PR Officer at NRJ Global, she looks back on a journey enriched by meaningful connections, boundless curiosity, and a deep-rooted passion for media and music.
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Luxury Communication: The Inspiring Journey of Hugo Di Domenica, PR Celebrity Coordinator at Louis Vuitton
Between communication, fashion, and influence, the luxury sector demands a unique combination of creativity, discipline, and attention to detail. Through the inspiring journey of Hugo Di Domenica, EFAP graduate and now PR Celebrity Coordinator at Louis Vuitton, this article reveals the behind-the-scenes world of luxury communication and the reality of professions undergoing rapid transformation.
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