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Masterclass "Influence & Storytelling"

 

Expert en communication et en science politique, Clément Viktorovitch, lors d'une conférence passionnante pour des étudiants en communication leur a expliqué l'extraordinaire richesse des outils issus des travaux littéraires, le schéma narratif  notamment, et la façon dont ils peuvent être utilisés afin de rendre des campagnes de communication, qu'elles soient politiques ou marketing, plus efficaces. Partages de bonnes pratiques et conseils ont rythmé cette riche rencontre lors de laquelle Clément Viktorovitch a également tenu à attirer l'attention de nos futurs communicants sur l'importance et la nécessité d'avoir une communication "éthique" respectueuse de son audience.

Découvrez les métiers de l'influence

 

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EFAP News - Study Communication Internationally with EFAP

Study Communication Internationally with EFAP

Studying communication internationally with EFAP means preparing to thrive in a globalized world where communication challenges go beyond borders. For over 60 years, EFAP has been training professionals capable of understanding and analyzing brands, media, and cultures on a global scale. With a solid academic and professional network, the school offers its students numerous international opportunities, including campuses abroad, university partnerships, and double degrees. Internationalization is at the heart of EFAP’s curriculum, ensuring a comprehensive education tailored to the challenges of a constantly evolving market.

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EFAP News - How to study communication in Miami with EFAP?

How to study communication in Miami with EFAP?

A creative and cosmopolitan city, Miami is now one of the most dynamic hubs for the communication, design and advertising industries. Thanks to its international program, the EFAP School of Communication allows students to experience an immersive journey at the heart of this creative ecosystem.

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EFAP News - Nonprofit communication and the social and solidarity economy: giving meaning to communication

Nonprofit communication and the social and solidarity economy: giving meaning to communication

In the face of today’s major social and environmental challenges, communication is no longer limited to promoting a brand or a product. Within the nonprofit sector and the social and solidarity economy (SSE), it has become a powerful lever for engagement, mobilization, and social transformation. Meet Lucie, an alumna of EFAP Bordeaux and founder of a communications agency dedicated to the social and solidarity economy.

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