Masterclass "Influence & Storytelling"
Expert en communication et en science politique, Clément Viktorovitch, lors d'une conférence passionnante pour des étudiants en communication leur a expliqué l'extraordinaire richesse des outils issus des travaux littéraires, le schéma narratif notamment, et la façon dont ils peuvent être utilisés afin de rendre des campagnes de communication, qu'elles soient politiques ou marketing, plus efficaces. Partages de bonnes pratiques et conseils ont rythmé cette riche rencontre lors de laquelle Clément Viktorovitch a également tenu à attirer l'attention de nos futurs communicants sur l'importance et la nécessité d'avoir une communication "éthique" respectueuse de son audience.
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Why the human element remains at the heart of events: an interview with Nunzia Passacantando
Event management is much more than a matter of logistics: it is a deeply human profession built on emotion, relationships, and the alignment of objectives. An interview with Nunzia Passacantando, Director of the Specialized MBA in Communication & Event Management, who shares her vision of the industry: while AI is establishing itself as a valuable ally for optimizing operational tasks, discover why relational intelligence and customer experience remain the vital, non-automatable cornerstones of this profession.
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Générations EFAP: More Than a School, a Community for Life
Since 1961, generations of EFAP students and alumni have followed in one another’s footsteps, connected and passed on the same shared spirit. With its new brand platform, “Générations EFAP,” EFAP celebrates this enduring bond that makes the school much more than a place to study: a community you join and remain part of for life.
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Back to school 2026 - Admission outside Parcoursup at EFAP!
The time has come to design your orientation project and choose the path that suits you. While end-of-year procedures often focus around the official platform, there is an alternative outside of Parcoursup to turn your communication ambitions into reality right now. And it's happening at EFAP!
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