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Expert en communication et en science politique, Clément Viktorovitch, lors d'une conférence passionnante pour des étudiants en communication leur a expliqué l'extraordinaire richesse des outils issus des travaux littéraires, le schéma narratif notamment, et la façon dont ils peuvent être utilisés afin de rendre des campagnes de communication, qu'elles soient politiques ou marketing, plus efficaces. Partages de bonnes pratiques et conseils ont rythmé cette riche rencontre lors de laquelle Clément Viktorovitch a également tenu à attirer l'attention de nos futurs communicants sur l'importance et la nécessité d'avoir une communication "éthique" respectueuse de son audience.
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Comment l’EFAP forme ses étudiants à la communication de crise ?
Réagir vite, bien et en gardant le cap. C’est ce que les étudiants de l'école de communication EFAP ont expérimenté lors de l’édition 2025 de 100% Crise, un événement immersif devenu incontournable dans la formation des futurs experts en communication.
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Charity and Event Management: Why Social Impact Is Now a Must-Have in Communication
In a landscape where events and communications are expected to prove their usefulness, charitable initiatives have emerged as a powerful driver of engagement. Flagship moments like the Téléthon, Octobre Rose, and ZEvent show that a solidarity-based strategy can simultaneously mobilize communities, generate visibility, and deliver measurable impact (donations, volunteering, awareness). Beyond the “PR stunt,” these initiatives demand coherence, transparency, and environmental responsibility—skills that sit at the heart of EFAP’s programs.
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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