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Join EFAP Masterclass "Influence & Storytelling"
Expert en communication et en science politique, Clément Viktorovitch, lors d'une conférence passionnante pour des étudiants en communication leur a expliqué l'extraordinaire richesse des outils issus des travaux littéraires, le schéma narratif notamment, et la façon dont ils peuvent être utilisés afin de rendre des campagnes de communication, qu'elles soient politiques ou marketing, plus efficaces. Partages de bonnes pratiques et conseils ont rythmé cette riche rencontre lors de laquelle Clément Viktorovitch a également tenu à attirer l'attention de nos futurs communicants sur l'importance et la nécessité d'avoir une communication "éthique" respectueuse de son audience.
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Why the human element remains at the heart of events: an interview with Nunzia Passacantando
Event management is much more than a matter of logistics: it is a deeply human profession built on emotion, relationships, and the alignment of objectives. An interview with Nunzia Passacantando, Director of the Specialized MBA in Communication & Event Management, who shares her vision of the industry: while AI is establishing itself as a valuable ally for optimizing operational tasks, discover why relational intelligence and customer experience remain the vital, non-automatable cornerstones of this profession.
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Vlog: The daily life of an EFAP student interning at Manucurist
The field of communication encompasses a wide variety of professions, both technical and creative. The communication training offered by EFAP serves as a real springboard to access them, propelling its students into the heart of today's greatest success stories. This is certainly true for Eva, an EFAP student who shared her daily life as a Public Relations and Influence Assistant at Manucurist, the pioneering green and eco-responsible beauty brand, through an ultra-immersive vlog format.
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EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity
How can we raise awareness about hyperconnectivity without stigmatizing digital habits? As part of the #ForANewBusinessSoul hackathon organized with Canary Call, students from EFAP’s Specialized MBAs in Digital Marketing & Business and CSR Communication & Sustainable Development developed concrete solutions around the OFF February movement, an initiative encouraging people to rethink their relationship with social media.
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