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Accueil > MBA spécialisés > DIGITAL MARKETING& BUSINESS Shanghai > The program

The program

PROGRAM SPECIALIZED MBA DMB

The course will take place over a period of 6 to 12 months in Shanghai:

  • 6 months of academic learning (450 contact hours) in Shanghai
  • 4,5 to 6 months of work placement internationally with a thesis
EFAP Digital Marketing and Business MBA Program

BUSINESS IN CHINA

  • Capitalism with Chinese characteristics (government, competitors & clients)
  • Chinese culture and lifestyles
  • Implementing sourcing & retailing strategies for digital Asia
  • Digital revolution, disruptive change & risk analysis in the digital age
  • Creating a business & e-Business strategy to be agile in China
  • Impact of digital technologies & emerging business models on companies
  • The Internet of Things, automation in manufacturing & China-2025

DIGITAL BUSINESS & TRANSFORMATION IN EUROPE

  • Introduction to European digital economics & transformation
  • E-commerce (English, German, French)
  • Mobile marketing (strategy, creation, advertising)
  • Digital health revolution
  • Digital Media (display, video & programmatic)

DIGITAL MANAGER’S TOOLS

  • Personal branding, curation, inbound & social
  • Live Shanghai (visits and conferences business & culture)
  • Digital project management
  • CMS Europe & China

DIGITAL TRANSFORMATION & MARKETING IN CHINA

  • Digital economy and the Internet as a media & business environment
  • Digital marketing BtoC BtoB
  • CRM, eCRM & retailing in China
  • Advertisement, experiential marketing & branding using digital channels
  • Social Media, e-Commerce, online stores & electronic payment methods
  • Analytics to digital marketing & tracking tools
  • Data science & Big Data

DIGITAL MARKETING IN EUROPE

  • SEA (adwords Google)
  • Search Engine Optimisation
  • Affiliate marketing, shopbot et market performance
  • Email marketing & CRM
  • Social media in Europe
  • Analytics

DIGITAL BUSINESS CASES

  • Visionnary class
  • Junior consulting project
  • Digital Awards Competition

Key features

MBA Spécialisés EFAP - Key features

RDV PERSONNALISÉS

Découvrez nos MBA Spécialisés sous un nouvel angle !

MBA spécialisé EFAP - RDV PERSONNALISÉS

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