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Accueil > MBA spécialisés > DIGITAL MARKETING& BUSINESS Shanghai > Introduction

Introduction

BECOME THE DIGITAL REVOLUTION BRIDGE BETWEEN CHINA AND EUROPE

FOR EUROPEAN COMPANIES MOVING INTO CHINA

FOR CHINESE COMPANIES MOVING INTO EUROPE


As Jack Ma, the founder of Alibaba pointed out so well, “In other countries, e-commerce is just to go shopping, whereas in China it’s a lifestyle”.“This country is a genuine laboratory to understand the new generations of consumers which will soon arrive in the Western world,” comments Farid Mokart, co-founder of advertising agency Fred&Farid, one of the rare agencies to have successfully established in China.

With more than 800 million Internet and mobile users, 50% annual growth and a 50% penetration rate, China is the world’s largest market for eBusiness. Baidu, Alibaba, Wechat, QQ, and many others, sometimes unknown to people in the West, are Chinese pure players which have no lessons to learn from the Western GAFAM (Google, Facebook, Apple, Microsoft).


NEED FOR A BRIDGE

Not a single European company wishing to succeed in China, whatever the product, service or sector, can afford to do without digital. The use of mobile and social networks by the population is 5 years ahead of us!
Alibaba recently announced it was opening offices in France. Following on from their domestic market, there is no doubt that these giants have big plans to expand into Europe.
This dual movement, a need for skills among European advertisers expanding into China and among Chinese advertisers launching on the European market, has just emerged and promises to see exponential growth.


3 ACTORS FOR A WORLWIDE FIRST

We are proud to have brought together three key actors in an exclusive partnership to offer the market the first ever academic course dealing with this challenge:


› ESSCA, with more than a hundred years of history, features among the leading business schools in France and benefits from international recognition, fostering its values of respect for people and society.

ESSCA - EFAP Digital Marketing & E-Business MBA Partner

The MBA DMB by EFAP, school of communication professions, established in Paris, Bordeaux, Lille and Lyon, already listed in the top ten “most influential” courses in digital, contributes its exceptional ecosystem of professionals to this course.

The Hub Institute, the leading international French think tank, is at the centre of the world’s digital transformation. Not an event goes by, not a single trend or innovation happens, without being deciphered, analysed and explained by its experts.

Hub Institute - EFAP Digital Marketing & E-Business MBA Partner

Whatever your profile, this MBA DMB is made for you!
Be the first to offer businesses a new profile: be the Bridge for digital transformation between Europe and China.

Embrace this revolution as a fabulous career opportunity!

Vincent Montet - Digital Marketing & E-Business MBA Director



@VincentMontet

Director, Specialized MBA
in Digital Marketing & Business

Discover the #MBADMB Shanghai students’ blog : www.dmb-shanghai.com

The program

MBA Spécialisés EFAP - The program

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MBA spécialisé EFAP - RDV PERSONNALISÉS

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