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Join EFAP Partenaire #VINEXPO2015 - Rencontre avec Elodie MAUDET, Directrice Communication des Abatilles
L'EFAP Bordeaux nous a plongé au coeur du plus grand salon mondial des vins et spiritueux ; 20 étudiants en formation de communication à l'EFAP Bordeaux étaient spécialement mobilisés pour l'occasion.
Vidéo réalisée par Marine Roussel, étudiante en 4è année à l'EFAP Bordeaux
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EFAP, a communication school closely connected to luxury fashion houses
Training future luxury communication experts requires far more than theoretical teaching. At EFAP, learning is rooted in immersion and direct exposure to the standards of leading luxury Houses. Through a strategic challenge conducted in collaboration with Christian Dior Couture, fifth-year students experienced first-hand the real demands of brand strategy in the world of luxury.
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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How the Super Bowl Has Become a Global Marketing Phenomenon for Brands
Spectacular ads, highly anticipated movie trailers, a halftime show with cultural impact… Every year, the Super Bowl goes far beyond the realm of sport to become a global marketing event. How do brands, studios and artists turn this game into a massive communication platform? A closer look at an unmissable moment where advertising, culture and strategy come together.
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