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How the Super Bowl Has Become a Global Marketing Phenomenon for Brands
Spectacular ads, highly anticipated movie trailers, a halftime show with cultural impact… Every year, the Super Bowl goes far beyond the realm of sport to become a global marketing event. How do brands, studios and artists turn this game into a massive communication platform? A closer look at an unmissable moment where advertising, culture and strategy come together.
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Parcoursup 2026: A Step-by-Step Guide to Submitting Your Applications
This Monday, January 19, marks the official opening of applications on Parcoursup, the national platform that allows high school students, students changing fields, or those returning to their studies to apply to higher education institutions. It’s a decisive moment for hundreds of thousands of young people… and often a source of stress.To help you navigate this key stage, we’ve put together a complete overview of the timeline, important steps, and an alternative path if you’re considering a communication school like EFAP, which operates outside of the Parcoursup system.
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The Hackathon of Intelligences: A Full Immersion into Collective Thinking and Innovation
From January 26th to 28th, 2026, EFAP organized a unique educational event: The Hackathon of Intelligences. This innovative event allowed students to work on real business challenges while exploring three forms of intelligence: natural, assisted, and augmented. The goal was to reflect on the impacts of human intelligence and AI.
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