L'EFAP au coeur d'une aventure humaine avec TSARA
L'EFAP est partenaire de TSARA, 1er jeu vidéo pédagogique pour apprendre à accompagner et à comprendre l'autisme de manière ludique et didactique.
Une application mobile conçue à destination d'aidants non spécialisés dans l'autisme : parents, fratries, enseignants, collègues de travail... Une population cible estimée à près de 3 millions de personnes en France.
Des étudiants de l'EFAP ont participé à l'élaboration de la campagne nationale de communication et ont travaillé sur la conception des différents outils de communication pour promouvoir l'application TSARA : création d'affiches bus, tram et métro parisien, spot TV, street marketing, roadshow, conférences de presse,...
Des missions riches et variées confiées aux étudiants de l'EFAP : coordination de la logistique sur les événements, gestion des relations presse, pilotage de l'agence de créa, montage / design vidéo de la communication et Community Management.
Un projet porteur de sens et d'émotion qui répond à la philosophie de l'EFAP.
Pour plus d'informations sur TSARA, cliquez ici
Découvrez le spot TV officiel diffusé sur TF1, BFM TV, BFM Business, France Ô, Ushuaia, Histoire et RMC Découverte :

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