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Join EFAP Au cœur de la Transformation Digitale chez Google France
Les étudiants de la Spécialisation “Communication digitale" ont eu l'opportunité de participer, chez Google France, aux “Matinées Digitales" organisées par la Commission Marketing et Business de l'ACSEL, rendez-vous incontournable du Digital qui donne la parole aux patrons du BtoB.
Sur le thème de la Transformation Digitale, les tables rondes animées par Vincent MONTET, Vice Président de la Commission Marketing & Business de l'ACSEL, Directeur de la Stratégie Digitale du Groupe EDH et Directeur du MBA Spécialisé Digital Marketing & Business, ont permis aux étudiants d'être confrontés, au travers de riches débats sans langue de bois, à la réalité de la transformation de certains business models par le digital.
Un Live Tweet de l'événement brillamment orchestré par les étudiants de la Spécialisation “Communication digitale"!
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Mid-Year Intake in 1st Year at EFAP: Switch Your Academic Path Without Losing a Year!
Have you started a first-year program but want to switch your academic path without losing a year? Join us in January 2026 and complete EFAP’s first-year curriculum in just six months!
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EFAP Nice: the new communication school in Nice
Since September 2025, the city of Nice has been home to a new space dedicated to creativity, innovation and careers in communication: EFAP Nice. With the opening of this campus, EFAP strengthens its presence on the French Riviera and offers students a communication school in Nice focused on the professional world, events, and the evolving challenges of the communication industry.
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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