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La "Digital Battle" : une semaine de challenge nationale !

 

Une semaine de challenges sur tous les campus de l'EFAP face aux annonceurs suivants :

  • Culture Pub à l'EFAP Paris
  • Les 2 Marmottes à l'EFAP Lyon
  • L'Opéra National à l'EFAP Bordeaux
  • Le Festival Séries Mania à l'EFAP Lille

> Lire le retour d'expérience d'Alexia, étudiante en MBA Digital Marketing & Business à l'EFAP, école de communication Bordeaux

 

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EFAP News - Why the human element remains at the heart of events: an interview with Nunzia Passacantando

Why the human element remains at the heart of events: an interview with Nunzia Passacantando

Event management is much more than a matter of logistics: it is a deeply human profession built on emotion, relationships, and the alignment of objectives. An interview with Nunzia Passacantando, Director of the Specialized MBA in Communication & Event Management, who shares her vision of the industry: while AI is establishing itself as a valuable ally for optimizing operational tasks, discover why relational intelligence and customer experience remain the vital, non-automatable cornerstones of this profession.

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EFAP News - Étudier la communication à l'international : cap sur l'Australie avec Matea

Étudier la communication à l'international : cap sur l'Australie avec Matea

Studying on the other side of the world is a major opportunity for any aspiring communications professional. As an international communications school, EFAP encourages its students to step outside their comfort zone to broaden their perspective on the field. Today, we meet Matea de Medeiros, a fourth-year student at EFAP Paris, who chose the Gold Coast campus in Australia for her exchange semester.

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EFAP News - Press relations at festivals: an immersion behind the scenes of Séries Mania

Press relations at festivals: an immersion behind the scenes of Séries Mania

Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.

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