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Join EFAP La "Big Battle" : la compétition nationale de l'EFAP
Les différentes équipes de Lille, Lyon, Paris et Bordeaux se sont affrontées pendant 10 jours sur un projet commun pour le client Michel & Augustin.
Retrouvez les meilleurs moments de la Grande Finale de cette 1ère édition qui a réunit les équipes finalistes des 4 campus de l'EFAP ! #BigBattleEFAP
À l'année prochaine pour découvrir de nouveaux talents et encore bravo à toutes les équipes participantes !
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Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event
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Celebrity Agent: A Profession Spotlighted by Clarisse Castan on Netflix
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