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Join EFAP La "Big Battle" : la compétition nationale de l'EFAP
Les différentes équipes de Lille, Lyon, Paris et Bordeaux se sont affrontées pendant 10 jours sur un projet commun pour le client Michel & Augustin.
Retrouvez les meilleurs moments de la Grande Finale de cette 1ère édition qui a réunit les équipes finalistes des 4 campus de l'EFAP ! #BigBattleEFAP
À l'année prochaine pour découvrir de nouveaux talents et encore bravo à toutes les équipes participantes !
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How the Super Bowl Has Become a Global Marketing Phenomenon for Brands
Spectacular ads, highly anticipated movie trailers, a halftime show with cultural impact… Every year, the Super Bowl goes far beyond the realm of sport to become a global marketing event. How do brands, studios and artists turn this game into a massive communication platform? A closer look at an unmissable moment where advertising, culture and strategy come together.
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Valentine’s Day 2026: How Brands Are Reinventing Love
Valentine’s Day 2026 has established itself as a strategic opportunity for brands to engage in creative, inclusive and original ways. At this time of year, advertising campaigns are no longer limited to selling a product — they aim to deliver an experience, an emotion, or even a message of inclusion.Many brands have skillfully combined humor, well-being and engagement, creating messages that resonate with today’s societal concerns while capitalizing on specific products or unique experiences.
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From EFAP to Fred & Farid: Becomin an Award-winning Copywriter
A graduate of EFAP in 2018, Édouard Delcour is now a copywriter at the agency Fred & Farid in Paris. At the heart of advertising creation, he develops campaigns for brands such as Pathé, Prime Video, Budweiser and Orangina. Combining creativity, teamwork and strategic thinking, he shares his journey and his daily work in one of the most creative professions in communication.
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