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Join EFAP EFAP Alumni : journaliste et chroniqueuse - Ushuaïa TV et Europe 1
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Living Series Mania from the inside: immersion in Community Management
Participating in an international festival while developing digital communication skills: this is exactly what two EFAP students experienced as Community Managers at the Series Mania festival. A hands-on, professional, and strategic experience at the heart of a major event in the audiovisual world.
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Study Communication Internationally with EFAP
Studying communication internationally with EFAP means preparing to thrive in a globalized world where communication challenges go beyond borders. For over 60 years, EFAP has been training professionals capable of understanding and analyzing brands, media, and cultures on a global scale. With a solid academic and professional network, the school offers its students numerous international opportunities, including campuses abroad, university partnerships, and double degrees. Internationalization is at the heart of EFAP’s curriculum, ensuring a comprehensive education tailored to the challenges of a constantly evolving market.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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