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Join EFAP EFAP Alumni : Fondatrice - Agence d'influence digitale J-LINK
Rencontre avec Johanna LIFSCHUTZ, diplômée de la Promotion 2008 de l'école de communication EFAP.
Après avoir obtenu son diplôme, elle a travaillé dans un cabinet de chasseurs de tête en finance, en tant que bookeuse dans une agence de modèles et finalement en tant qu'attachée de presse.
Elle a finalement fondé son agence d'influence digitale J-LINK qui lui a permis de travailler pour des marques comme Lancôme, Urban Decay ou Range Rover. Elle est ainsi amenée à travailler avec des YouTubeurs et bloggueurs reconnus comme Enjoy Phoenix, Norman, Cyprien, ...
Selon elle, les points forts de notre école de communication sont : le suivi des élèves élèves durant leur formation communication, qualité de la sélection des étudiants, les multiples opportunités de stages et les apprentissages modernes, en adéquation avec les mutations du secteur de la communication.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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How to study communication in Miami with EFAP?
A creative and cosmopolitan city, Miami is now one of the most dynamic hubs for the communication, design and advertising industries. Thanks to its international program, the EFAP School of Communication allows students to experience an immersive journey at the heart of this creative ecosystem.
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Press relations at festivals: an immersion behind the scenes of Séries Mania
Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.
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