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Join EFAP EFAP Alumni : Fondatrice - Agence d'influence digitale J-LINK
Rencontre avec Johanna LIFSCHUTZ, diplômée de la Promotion 2008 de l'école de communication EFAP.
Après avoir obtenu son diplôme, elle a travaillé dans un cabinet de chasseurs de tête en finance, en tant que bookeuse dans une agence de modèles et finalement en tant qu'attachée de presse.
Elle a finalement fondé son agence d'influence digitale J-LINK qui lui a permis de travailler pour des marques comme Lancôme, Urban Decay ou Range Rover. Elle est ainsi amenée à travailler avec des YouTubeurs et bloggueurs reconnus comme Enjoy Phoenix, Norman, Cyprien, ...
Selon elle, les points forts de notre école de communication sont : le suivi des élèves élèves durant leur formation communication, qualité de la sélection des étudiants, les multiples opportunités de stages et les apprentissages modernes, en adéquation avec les mutations du secteur de la communication.
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Charity and Event Management: Why Social Impact Is Now a Must-Have in Communication
In a landscape where events and communications are expected to prove their usefulness, charitable initiatives have emerged as a powerful driver of engagement. Flagship moments like the Téléthon, Octobre Rose, and ZEvent show that a solidarity-based strategy can simultaneously mobilize communities, generate visibility, and deliver measurable impact (donations, volunteering, awareness). Beyond the “PR stunt,” these initiatives demand coherence, transparency, and environmental responsibility—skills that sit at the heart of EFAP’s programs.
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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Mid-Year Intake in 1st Year at EFAP: Switch Your Academic Path Without Losing a Year!
Have you started a first-year program but want to switch your academic path without losing a year? Join us in January 2026 and complete EFAP’s first-year curriculum in just six months!
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