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Join EFAP Immersion au coeur de #Twitter
Dans le cadre d'une “Visionary Class" organisée en partenariat avec le HUB Institute, et dans la lignée des Rencontres avec les professionnels du secteur, les étudiants de la spécialisation “Digital Marketing & Business" ont eu l'immense privilège d'assister à une conférence d'Antoine GILBERT, Directeur Brand Strategy chez Twitter France.
Une #VisionaryClass dynamique et pédagogique #SocialMediaMarketing #MBADMB
Sur #Twitter, 1 utilisateur sur 2 est âgé entre 25 & 49 ans, soit 48% de l'audience en France.
@TwitterFrance regroupe particulièrement beaucoup d'influenceurs vs le reste du monde.
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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Press relations at festivals: an immersion behind the scenes of Séries Mania
Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.
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