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Join EFAP Immersion au coeur de #Twitter
Dans le cadre d'une “Visionary Class" organisée en partenariat avec le HUB Institute, et dans la lignée des Rencontres avec les professionnels du secteur, les étudiants de la spécialisation “Digital Marketing & Business" ont eu l'immense privilège d'assister à une conférence d'Antoine GILBERT, Directeur Brand Strategy chez Twitter France.
Une #VisionaryClass dynamique et pédagogique #SocialMediaMarketing #MBADMB
Sur #Twitter, 1 utilisateur sur 2 est âgé entre 25 & 49 ans, soit 48% de l'audience en France.
@TwitterFrance regroupe particulièrement beaucoup d'influenceurs vs le reste du monde.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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Work-study in communication: Zahra’s testimonial, Digital Experience Assistant at Barilla
A work-study program in communication allows students to gain concrete professional experience while continuing their studies. At EFAP, this format, accessible from the 4th year, immerses students in the realities of the industry. In this article, Zahra, a student in the Specialized MBA in Digital Marketing & Business on a work-study program, shares her experience at Barilla Group, where she works on strategic digital challenges.
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EFAP Hackathon 2026: Students Imagine More Responsible Communication in the Face of Hyperconnectivity
How can we raise awareness about hyperconnectivity without stigmatizing digital habits? As part of the #ForANewBusinessSoul hackathon organized with Canary Call, students from EFAP’s Specialized MBAs in Digital Marketing & Business and CSR Communication & Sustainable Development developed concrete solutions around the OFF February movement, an initiative encouraging people to rethink their relationship with social media.
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