Immersion au coeur de #Twitter
Dans le cadre d'une “Visionary Class" organisée en partenariat avec le HUB Institute, et dans la lignée des Rencontres avec les professionnels du secteur, les étudiants de la spécialisation “Digital Marketing & Business" ont eu l'immense privilège d'assister à une conférence d'Antoine GILBERT, Directeur Brand Strategy chez Twitter France.
Une #VisionaryClass dynamique et pédagogique #SocialMediaMarketing #MBADMB
Sur #Twitter, 1 utilisateur sur 2 est âgé entre 25 & 49 ans, soit 48% de l'audience en France.
@TwitterFrance regroupe particulièrement beaucoup d'influenceurs vs le reste du monde.
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Living Series Mania from the inside: immersion in Community Management
Participating in an international festival while developing digital communication skills: this is exactly what two EFAP students experienced as Community Managers at the Series Mania festival. A hands-on, professional, and strategic experience at the heart of a major event in the audiovisual world.
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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Vlog: The daily life of an EFAP student interning at Manucurist
The field of communication encompasses a wide variety of professions, both technical and creative. The communication training offered by EFAP serves as a real springboard to access them, propelling its students into the heart of today's greatest success stories. This is certainly true for Eva, an EFAP student who shared her daily life as a Public Relations and Influence Assistant at Manucurist, the pioneering green and eco-responsible beauty brand, through an ultra-immersive vlog format.
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