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Join EFAP Rencontre avec le board pédagogique #MBADMB
Présidé par Vincent Montet, Directeur de la Stratégie Digitale du Groupe EDH et Directeur du MBA Spécialisé Digital Marketing & Business, le comité pédagogique est composé d'experts et dirigeants d'entreprises, acteurs de la révolution numérique du commerce global :
> HUB Institute, Think Tank Digital qui accompagne les grandes entreprises dans l'accélération de leur transformation digitale
> Le Club des Directeurs Marketing CAC 40
> Hootsuite Europe, outil de gestion de réseaux sociaux
> AdVentures Startup Studio
> JVWeb, agence E-marketing spécialisée en référencement
> Compagnie de Alpes, leader européen des loisirs
> Le Laptop, espace de coworking à Paris
> Bazarchic, site de ventes privées mode, déco, vin et voyages
> Kiloutou, place de marché de la location de matériels
> AACC Interactive, la délégation Interactive de l'Association des agences-conseils en communication (AACC)
Un rendez-vous incontournable pour échanger, brainstormer, confronter ses idées, best-practices pour faire émerger les innovations de demain !
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EFAP Launches Its Podcast: Giving a Voice to the Future of Communication
EFAP has launched its brand-new podcast, hosted by Steve Dias Pedro, a student in the MBA Digital Marketing & Business program. This new format aims to bridge generations, explore inspiring career paths, and spark conversations about today’s major communication challenges.
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How EFAP Lyon Trains Future Event Management Experts in Partnership with GL Events and SIRHA Food
At the heart of Lyon’s vibrant ecosystem, where gastronomy and events intersect, the EFAP x GL Events Battle offers students a unique immersion into the contemporary challenges of the food service industry. This creative challenge invites them to imagine new ways to elevate the World Bakery Cup, while experiencing the standards, expectations, and spirit of innovation that define major international events organized by GL Events.
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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