GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event

The GP Explorer returns for a final edition that already promises to be historic. This project, launched by Squeezie, turned a simple idea — having content creators race on a professional circuit — into an event followed by millions of viewers. But beyond the spectacle and record-breaking audiences, the GP Explorer is above all the result of a massive communication effort behind the scenes. Here’s a closer look at the many roles and skills that made it all possible!

GP Explorer 2025: A Historic Finale

When Squeezie launched the GP Explorer in 2022, no one imagined that this car race between YouTubers and streamers would become one of the biggest events in the French digital world! In just a few editions, the event has shattered every record: millions of viewers on Twitch, a sold-out racetrack, and an atmosphere worthy of the greatest sporting events.

This year, the excitement is higher than ever: GP Explorer returns for its final edition — one last lap that promises to be truly historic. Behind the cars and the cameras, dozens of communication professionals are hard at work, turning this bold idea into a global phenomenon.

🏁 GP Explorer: A Look Back at a Phenomenon

The concept of the GP Explorer is simple — on paper: bring together around twenty of France’s most popular YouTubers and streamers, put them behind the wheel of real Formula 4 cars, and have them compete on legendary circuits like Le Mans. But behind this wild idea, the event quickly grew to an XXL scale.

From its first edition in 2022, Squeezie’s bet became a historic success: more than one million live viewers on Twitch, with an audience comparable to that of major TV broadcasts. Subsequent editions confirmed the phenomenon, drawing ever-larger crowds and massive media coverage well beyond the streaming world.

This year, the event takes on an even more international dimension: in addition to French creators, there are now American and Spanish teams, with an unprecedented multi-Twitch broadcast across three channels. As a result, the event has moved beyond the French-speaking sphere and now aims to break new audience records while cementing the global influence of streaming.

In just a few years, the GP Explorer has become much more than a race between content creators: it’s a hybrid show, halfway between a sporting competition, a festival, and a massive communication campaign. And while each edition has pushed the limits further, this one is particularly special — it will be the very last!

An Exceptional Edition: The Grand Finale

For this final race, several new features are on the agenda: more drivers on the grid, additional on-site entertainment, and a stage design created to mark the end of an era. Tickets sold out in record time, and anticipation is sky-high — both among fans and partners. It’s the perfect way to close this incredible adventure, which has left its mark on the worlds of streaming and live events.

The Unsung Communication Professions Behind the GP Explorer

If the GP Explorer impresses with its energy and atmosphere, it’s because it relies on organization worthy of a major sports event. Behind the drivers and cameras, hundreds of professionals combine communication and production expertise to bring the experience to life.

Event production: setting up infrastructure, ensuring safety, welcoming the audience, and coordinating technical operations — every detail is managed to perfection for tens of thousands of spectators.
Media and Audiovisual production: managing live Twitch broadcasts, multi-camera setups, editing, and post-event coverage — ensuring a visual quality close to that of professional television.
Digital communication: community managers, content creators, and social media teams keep audiences engaged online and maintain constant interaction.
Press relations & influence: PR officers and influence managers amplify the event’s visibility far beyond Twitch.
Sponsorship & marketing: managing brand partnerships, activating campaigns, and producing sponsored content to maximize reach.
Spectator experience: signage, merchandising, entertainment, mobile apps, and on-site services — everything contributes to making the GP Explorer a truly immersive experience.

Behind the scenes, the GP Explorer operates like a true mini-industry — a blend of communication, technical, and production expertise that brings this extraordinary project to life.

Beyond production and communication, merchandising also plays a major role. Each edition comes with exclusive collections that strengthen the connection between fans and drivers. For 2025, a special soundtrack created specifically for the race has been released, featuring individual editions dedicated to each driver.

On the fashion side, official t-shirts and limited-edition capsules link the event to prestigious partners such as Netflix and Samsung. These collaborations perfectly illustrate the GP Explorer’s ability to unite brands from diverse industries around a single project, turning the race into a global showcase for marketing innovation and influence.

A Showcase for Communication Careers

What makes this event so fascinating is how it reflects the evolution of the communication industry. Everything is represented here: event management, digital strategy, press relations, influence, sponsorship, and storytelling. Rarely has a project embodied so perfectly the convergence of all these skills within one experience. For students and young professionals, the GP Explorer is a genuine source of inspiration. It shows that communication careers go far beyond managing social media or writing press releases — they also involve creating large-scale experiences capable of bringing an entire country together around a bold idea.

🏎️ Want to Work Behind the Scenes of Events Like the GP Explorer?

Would you like to coordinate a team, lead a digital strategy, or design a campaign that reaches millions of people?

Communication careers offer exactly that blend of creativity, diversity, and impact.

At EFAP, we train the next generation of professionals capable of turning ideas into memorable experiences.

Join us and get ready to write your own chapter in the story of tomorrow’s great events.

Découvrez nos formations en communication

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