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Join EFAP Rentrée nationale du MBA spécialisé Digital Marketing & Business de l’EFAP
Venus de Paris, Bordeaux, Lille et Lyon, ils intègrent les promotions Full-time et Alternance Part-time Executive, au sein de notre parcours généraliste ou de nos majeures « Luxe », « Beauty & Cosmetics » et « Health ».
L’équipe pédagogique leur a d’abord présenté le programme, les règles de vie et nos valeurs. Ensuite, les différentes équipes de l’école de communication EFAP leur ont présenté les différents campus et les services offerts à nos étudiants en cusus de communication: relation avec les entreprises, formation continue, Alumni.
« Le programme est vraiment génial. J'ai juste hâte de commencer ! »
La semaine s’est ensuite poursuivie avec des cours d’introduction à l’économie numérique et à l’IA. Puis notre partenaire, le Hub Institute leur a présenté en exclusivité les enseignements du Hub Forum, l’événement incontournable du digital.
Enfin, pendant deux jours, huit ateliers ont permis aux étudiants en communication d’apprendre à se connaître et se familiariser avec les outils mis à leur disposition, à s’initier aux infographies, au « personal branding », et appréhender les enjeux du Web3 et de l’IA générative.
Cette semaine de rentée leur a permis de créer une communauté, et de mettre en lumière notre manifeste, emprunté à Edgar Morin : « La transformation digitale est avant tout une transformation de soi. »
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EFAP: on the podium of the 2026 rankings of the best communication schools
EFAP continues to position itself among the best communication schools in France and internationally. With prestigious rankings that recognize the quality of its programs, the school reaffirms its status as a leader in training future communication professionals. Known for its academic excellence, international outlook, and high employability rate, EFAP prepares its students to face the challenges of an ever-evolving sector, offering them a curriculum tailored to the needs of businesses and contemporary issues.
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Study Communication Internationally with EFAP
Studying communication internationally with EFAP means preparing to thrive in a globalized world where communication challenges go beyond borders. For over 60 years, EFAP has been training professionals capable of understanding and analyzing brands, media, and cultures on a global scale. With a solid academic and professional network, the school offers its students numerous international opportunities, including campuses abroad, university partnerships, and double degrees. Internationalization is at the heart of EFAP’s curriculum, ensuring a comprehensive education tailored to the challenges of a constantly evolving market.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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