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#EFAPCANNES - Eric Legendre, Directeur Général de Variety France

 

Magazine américain consacré à l'industrie du spectacle, Variety est incontournable sur la Croisette. Un journal de référence pour lequel travaille Eric Legendre. Le directeur international du magazine californien est au Festival de Cannes pour la partie professionnelle. "Mon métier, c'est d'organiser la présence de Variety sur des événements professionnels tel que le Festival de Cannes, ou Venise, ou le Festival de Berlin afin de coordonner notre présence et notre équipe éditoriale", précise-t-il.

"Cannes", explique Eric, "c'est le plus grand festival du monde, c'est le plus grand marché de films au monde, il n'y a pas d'équivalence et il faut être à Cannes si vous travaillez dans cette industrie". Et c'est pour ça que le magazine est là : "Variety est ici pour couvrir cet événement d'un point de vue professionnel et en particulier l'achat et la vente de films", explique encore Eric, qui conseille aux étudiants de l'école de communication EFAP "de ne pas faire ce qu'on vous dit, prenez des risques et choisissez votre propre voie !"

 

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EFAP News - David Regnier: Event management is about anticipating trends and confidently standing by your ideas Play

David Regnier: Event management is about anticipating trends and confidently standing by your ideas

A graduate of EFAP Lille (Class of 2002), David Regnier is now Head of the Event Management Department for the City of Paris. After a rich career spanning communication, culture, and diplomacy, he shares his experience and vision of a rapidly evolving industry — along with the values he passes on to EFAP students, where he has been teaching Geopolitics of Event Management for the past two years.

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EFAP News - Charity and Event Management: Why Social Impact Is Now a Must-Have in Communication

Charity and Event Management: Why Social Impact Is Now a Must-Have in Communication

In a landscape where events and communications are expected to prove their usefulness, charitable initiatives have emerged as a powerful driver of engagement. Flagship moments like the Téléthon, Octobre Rose, and ZEvent show that a solidarity-based strategy can simultaneously mobilize communities, generate visibility, and deliver measurable impact (donations, volunteering, awareness). Beyond the “PR stunt,” these initiatives demand coherence, transparency, and environmental responsibility—skills that sit at the heart of EFAP’s programs.

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EFAP News - GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event

GP Explorer, The Last Race: Understanding the Communication Professions Behind the Final Event

The GP Explorer returns for a final edition that already promises to be historic. This project, launched by Squeezie, turned a simple idea — having content creators race on a professional circuit — into an event followed by millions of viewers. But beyond the spectacle and record-breaking audiences, the GP Explorer is above all the result of a massive communication effort behind the scenes. Here’s a closer look at the many roles and skills that made it all possible!

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