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Participation à un Hackathon 100% digitalisé

 

L'objectif de ce Hackathon 2020 était de faire réfléchir nos étudiants en Spécialisation "Sport Business & Communication" sur des innovations afin de développer de nouvelles expériences autour des Jeux Olympiques 2024.

Malgré la crise, cet événement initialement prévu dans les locaux du Pôle Média Grand Paris, a été maintenu en distanciel grâce à la plateforme Challenkers, spécialisée dans l'organisation d'Hackathons et autres événements d'entreprises.

Cet événement s'est déroulé sur plusieurs jours avec la collaboration d'étudiants d'autres écoles, spécialisées en Sciences Humaines ou en Ergonomie.

Cette expérience a été très enrichissante pour eux, car ils ont pu découvrir d'autres univers en travaillant avec d'autres écoles. Cela a permis à nos étudiants de réfléchir aux nouvelles expériences spectateurs pour les Jeux Olympiques et trouver comment introduire la population qui n'a pas les moyens d'y participer.

Découvrir notre formation marketing du sport

 

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EFAP News - David Regnier: Event management is about anticipating trends and confidently standing by your ideas Play

David Regnier: Event management is about anticipating trends and confidently standing by your ideas

A graduate of EFAP Lille (Class of 2002), David Regnier is now Head of the Event Management Department for the City of Paris. After a rich career spanning communication, culture, and diplomacy, he shares his experience and vision of a rapidly evolving industry — along with the values he passes on to EFAP students, where he has been teaching Geopolitics of Event Management for the past two years.

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EFAP News - Influence Marketing: Why Influencers Have Become Essential in Communication

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Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.

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