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Join EFAP Les étudiants Social Media Reporters pour Microsoft
Microsoft Envision The Tour est un événement annuel regroupant à la fois des conférences sur l'avenir du digital mais également des stands d'entreprises partenaires de Microsoft qui travaillent sur des solutions innovantes pour changer le monde en lien avec la santé, la relation client, l'éducation, l'Intelligence Artificielle, ...
Durant cet événement, les étudiants de la formation marketing digital étaient Social Media Reporters. Leur mission était de tweeter en live et de créer de l'engagement pour l'événement sur les réseaux sociaux. Ils ont également pu participer aux différentes conférences sur la transformation digitale et échanger avec les professionnels sur leurs stands.
Ils ont réussi à remonter #MSEnvisionTheTour parmi les hastags plus utilisés !
Jamais sans nos tweets #MBADMB #MSEnvisionTheTour @MBADMB @VincentMontet https://t.co/9hiWIN9D01
— Victoria Fleury (@victoriaflry) November 14, 2019
#work #work #work ! #MBADMB #MSEnvisionTheTour @microsoftfrance https://t.co/p3QNTWEMfi
— Kevin Tatin (@KevinTatin) November 14, 2019
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From EFAP to Fred & Farid: Becomin an Award-winning Copywriter
A graduate of EFAP in 2018, Édouard Delcour is now a copywriter at the agency Fred & Farid in Paris. At the heart of advertising creation, he develops campaigns for brands such as Pathé, Prime Video, Budweiser and Orangina. Combining creativity, teamwork and strategic thinking, he shares his journey and his daily work in one of the most creative professions in communication.
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Visionary Day 2026: How AI is Reinventing Careers & the Communication Industry?
The Visionary Day of the MBA Specialized in Digital Marketing & Business provided a complete immersion into the revolutions of artificial intelligence and the careers of tomorrow. By addressing critical topics, from healthcare to future jobs, this ninth edition enriched students' thinking while highlighting EFAP's commitment to educational innovation.
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The disappearance of Celio's "L": a strategic tease
In a world where attention has become the most precious resource, Celio, the French leader in men's ready-to-wear, took a radical approach to stand out. On March 16, the brand removed the "L" from its logo across its stores and digital platforms, causing a real stir. A look back at this brilliant campaign that pushes the boundaries of viral marketing and redefines the art of brand extension.
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