Brochures 
Get in touch 
Join EFAP Les étudiants Social Media Reporters pour Microsoft
Microsoft Envision The Tour est un événement annuel regroupant à la fois des conférences sur l'avenir du digital mais également des stands d'entreprises partenaires de Microsoft qui travaillent sur des solutions innovantes pour changer le monde en lien avec la santé, la relation client, l'éducation, l'Intelligence Artificielle, ...
Durant cet événement, les étudiants de la formation marketing digital étaient Social Media Reporters. Leur mission était de tweeter en live et de créer de l'engagement pour l'événement sur les réseaux sociaux. Ils ont également pu participer aux différentes conférences sur la transformation digitale et échanger avec les professionnels sur leurs stands.
Ils ont réussi à remonter #MSEnvisionTheTour parmi les hastags plus utilisés !
Jamais sans nos tweets #MBADMB #MSEnvisionTheTour @MBADMB @VincentMontet https://t.co/9hiWIN9D01
— Victoria Fleury (@victoriaflry) November 14, 2019
#work #work #work ! #MBADMB #MSEnvisionTheTour @microsoftfrance https://t.co/p3QNTWEMfi
— Kevin Tatin (@KevinTatin) November 14, 2019
See other news
Étudier la communication à l'international : cap sur l'Australie avec Matea
Studying on the other side of the world is a major opportunity for any aspiring communications professional. As an international communications school, EFAP encourages its students to step outside their comfort zone to broaden their perspective on the field. Today, we meet Matea de Medeiros, a fourth-year student at EFAP Paris, who chose the Gold Coast campus in Australia for her exchange semester.
read more
The Next Generation of Event Innovators at EFAP
At EFAP, fourth-year students had the opportunity to put their event innovation skills into practice through a project directly inspired by the winners of Meet-in’s Grand Prix de l’Événementiel. This experience immersed them in the realities of the industry while showcasing their creativity through a variety of content formats.
read more
April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
read more