#EFAPCannes - Rencontre avec Matthieu Zeller, Producteur
En tant que producteur de cinéma, Matthieu Zeller est à Cannes pour pouvoir travailler sur le développement de ses projets. En effet, au delà de la compétition officielle, le Festival de Cannes représente le rendez-vous incontournable de tous les professionnels de la production audiovisuelle. Cela représente donc une opportunité de faire avancer des projets grâce à de nombreuses rencontres.
Allez-y, foncez, faîtes ! N'ayez pas peur !
Véritable passionné de cinéma, Matthieu Zeller profite de Cannes pour voir et comprendre ce qu'il dit de notre monde.
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Nonprofit communication and the social and solidarity economy: giving meaning to communication
In the face of today’s major social and environmental challenges, communication is no longer limited to promoting a brand or a product. Within the nonprofit sector and the social and solidarity economy (SSE), it has become a powerful lever for engagement, mobilization, and social transformation. Meet Lucie, an alumna of EFAP Bordeaux and founder of a communications agency dedicated to the social and solidarity economy.
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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EFAP Podcast Episode 2: Breaking Down Myths About Communication
After a first episode focused on creativity and intergenerational dialogue, the EFAP podcast returns with a new edition. In this second episode, two guests (one current student and one alumna) share insights into their personal and professional journeys through the world of communication.
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