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Join EFAP Les Efapiens acteurs du World Forum
Les étudiants ont assisté à une conférence exceptionnelle de l'économiste américain Jérémy Rifkin sur la 3e révolution industrielle et le rôle des "digital natives" dans cette transformation.
Cécile, Margaux, Lina et Cécile, quatre étudiantes de la formation communication à Lille ont même été sélectionnées pour être "Live Reporters" durant les 3 jours de l'événement : interviews, créations de contenus web, live tweet, ... Elles ont vécu l'événement de l'intérieur !
Cet événement a également été l'opportunité pour elles d'être sur le terrain, de professionnaliser leur utilisation de Twitter et de développer leur esprit de synthèse. Une première expérience du Community Management qui s'est avérée pleine d'apprentissage pour nos Efapiennes !
On est impliqués dans le World Forum et pas seulement spectateurs !
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EFAP, the School of Communication: What Awaits You in 2025
Looking to join a renowned communication school focused on career readiness? At EFAP, the 2025 academic year kicks off with a dynamic program featuring hands-on projects, professional networking opportunities, and specializations that reflect today’s market needs — brand content, influence, digital, event management, and audiovisual production.The goal: to boost your employability through a career-oriented approach, internships, and an international perspective.
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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Charity and Event Management: Why Social Impact Is Now a Must-Have in Communication
In a landscape where events and communications are expected to prove their usefulness, charitable initiatives have emerged as a powerful driver of engagement. Flagship moments like the Téléthon, Octobre Rose, and ZEvent show that a solidarity-based strategy can simultaneously mobilize communities, generate visibility, and deliver measurable impact (donations, volunteering, awareness). Beyond the “PR stunt,” these initiatives demand coherence, transparency, and environmental responsibility—skills that sit at the heart of EFAP’s programs.
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