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Join EFAP L'équipe de la Nouvelle Star à l'EFAP !
Laurie Cholewa, présentatrice de la Nouvelle Star, et Pierre Mathieu, musicien, animateur et producteur de la Nouvelle Star, sont venus rencontrer les étudiants de l'école de communication EFAP et échanger avec eux sur les métiers de la production et de l'audiovisuel. Ils sont revenus sur leurs parcours respectifs et ont donné quelques conseils aux étudiants pour comprendre et évoluer dans le secteur des médias.
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Charity and Event Management: Why Social Impact Is Now a Must-Have in Communication
In a landscape where events and communications are expected to prove their usefulness, charitable initiatives have emerged as a powerful driver of engagement. Flagship moments like the Téléthon, Octobre Rose, and ZEvent show that a solidarity-based strategy can simultaneously mobilize communities, generate visibility, and deliver measurable impact (donations, volunteering, awareness). Beyond the “PR stunt,” these initiatives demand coherence, transparency, and environmental responsibility—skills that sit at the heart of EFAP’s programs.
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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Celebrity Agent: A Profession Spotlighted by Clarisse Castan on Netflix
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