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Join EFAP L'équipe de la Nouvelle Star à l'EFAP !
Laurie Cholewa, présentatrice de la Nouvelle Star, et Pierre Mathieu, musicien, animateur et producteur de la Nouvelle Star, sont venus rencontrer les étudiants de l'école de communication EFAP et échanger avec eux sur les métiers de la production et de l'audiovisuel. Ils sont revenus sur leurs parcours respectifs et ont donné quelques conseils aux étudiants pour comprendre et évoluer dans le secteur des médias.
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How the Super Bowl Has Become a Global Marketing Phenomenon for Brands
Spectacular ads, highly anticipated movie trailers, a halftime show with cultural impact… Every year, the Super Bowl goes far beyond the realm of sport to become a global marketing event. How do brands, studios and artists turn this game into a massive communication platform? A closer look at an unmissable moment where advertising, culture and strategy come together.
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Nonprofit communication and the social and solidarity economy: giving meaning to communication
In the face of today’s major social and environmental challenges, communication is no longer limited to promoting a brand or a product. Within the nonprofit sector and the social and solidarity economy (SSE), it has become a powerful lever for engagement, mobilization, and social transformation. Meet Lucie, an alumna of EFAP Bordeaux and founder of a communications agency dedicated to the social and solidarity economy.
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Strategy & Branding: Nicolas Barbet’s Experience in Corporate Communication
A strategic pillar of corporate image, corporate communication goes far beyond message distribution: it shapes brands, strengthens internal engagement, and creates long-term value.In this interview, Nicolas Barbet, Brand Project Manager at AXA and EFAP Alumni (Class of 2023), looks back on his career path, the key skills of the profession, and the essential levers for success in corporate communication — combining strategic vision, project management, and a strong human-centered approach.
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