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> MBA Spécialisé “Digital Marketing & Business"
Créé en partenariat avec le HUB Institute, premier think tank français de la transformation digitale, le MBA Spécialisé Digital Marketing & Business, est la 1ère formation pour devenir le « pont » entre les entreprises européennes qui souhaitent se développer en Chine et les géants Chinois du digital qui annoncent leur arrivée en Europe.
#MBADMB – Paris, Lille, Lyon, Bordeaux, Shanghai
> MBA Spécialisé “Luxury Communication & Strategies"
Le MBA est la 1ère formation consacrée à la communication du luxe avec une approche globale et multiculturelle des stratégies d'entreprises, en relation permanente avec l'Asie, le plus important marché du luxe au monde.
#efapmbaluxe - Paris, New York, Shanghai
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Why Intermarché’s advertising is a hit (and what it says about today’s marketing)
For the past few days, Intermarché’s Christmas advertisement has been making waves around the world, emerging as a true viral phenomenon. Widely shared on social media, commented on by the international press and creatively reinterpreted by users, it has established itself as one of the most successful advertising campaigns in recent years. But why has this campaign resonated so strongly? And what does it reveal about today’s marketing challenges, in an era shaped by AI and virality? Let’s break it down.
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Communication Careers in 2026
The communication sector is evolving rapidly, and certain professions are particularly sought after by recruiters. With the rise of digital technologies, the growing influence of social media, and increasing environmental concerns, communication careers are undergoing major transformations.Here are five careers offering exciting professional opportunities in 2026.
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Nonprofit communication and the social and solidarity economy: giving meaning to communication
In the face of today’s major social and environmental challenges, communication is no longer limited to promoting a brand or a product. Within the nonprofit sector and the social and solidarity economy (SSE), it has become a powerful lever for engagement, mobilization, and social transformation. Meet Lucie, an alumna of EFAP Bordeaux and founder of a communications agency dedicated to the social and solidarity economy.
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