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> MBA Spécialisé “Digital Marketing & Business"
Créé en partenariat avec le HUB Institute, premier think tank français de la transformation digitale, le MBA Spécialisé Digital Marketing & Business, est la 1ère formation pour devenir le « pont » entre les entreprises européennes qui souhaitent se développer en Chine et les géants Chinois du digital qui annoncent leur arrivée en Europe.
#MBADMB – Paris, Lille, Lyon, Bordeaux, Shanghai
> MBA Spécialisé “Luxury Communication & Strategies"
Le MBA est la 1ère formation consacrée à la communication du luxe avec une approche globale et multiculturelle des stratégies d'entreprises, en relation permanente avec l'Asie, le plus important marché du luxe au monde.
#efapmbaluxe - Paris, New York, Shanghai
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The EFAP Alumni Network: a community that supports your journey
In communication and marketing careers, networking truly matters. The EFAP Alumni platform enables graduates to stay connected, exchange with peers across different cohorts, and seize professional opportunities at key moments in their journey.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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Living Series Mania from the inside: immersion in Community Management
Participating in an international festival while developing digital communication skills: this is exactly what two EFAP students experienced as Community Managers at the Series Mania festival. A hands-on, professional, and strategic experience at the heart of a major event in the audiovisual world.
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