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Join EFAP A la découverte du dispositif "Expériences" de Microsoft
Une opportunité incroyable pour les étudiants du MBA Spécialisé Digital Marketing & Business de vivre de l’intérieur ces deux journées incroyables avec la transformation digitale au cœur des débats !
En tant que Reporters Social Media Vidéo, les étudiants du #MBADMB ont eu l’opportunité de rencontrer les experts métiers et techniques et de leaders de l’écosystème digital, interviewer les partenaires, participants et intervenants et «livetweeter » les multiples sessions plénières, conférences et workshops.
Découvrez leurs témoignages et retours d'expériences :
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EFAP Generations: communication, a family story from Lille to Toulouse
What do the late 90s, marked by the early dawn of digital, and the year 2026, driven by artificial intelligence and social media content creation, have in common? One school, one passion, and above all… a family bond!
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Étudier la communication à l'international : cap sur l'Australie avec Matea
Studying on the other side of the world is a major opportunity for any aspiring communications professional. As an international communications school, EFAP encourages its students to step outside their comfort zone to broaden their perspective on the field. Today, we meet Matea de Medeiros, a fourth-year student at EFAP Paris, who chose the Gold Coast campus in Australia for her exchange semester.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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