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Join EFAP A la découverte du dispositif "Expériences" de Microsoft
Une opportunité incroyable pour les étudiants du MBA Spécialisé Digital Marketing & Business de vivre de l’intérieur ces deux journées incroyables avec la transformation digitale au cœur des débats !
En tant que Reporters Social Media Vidéo, les étudiants du #MBADMB ont eu l’opportunité de rencontrer les experts métiers et techniques et de leaders de l’écosystème digital, interviewer les partenaires, participants et intervenants et «livetweeter » les multiples sessions plénières, conférences et workshops.
Découvrez leurs témoignages et retours d'expériences :
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How the Super Bowl Has Become a Global Marketing Phenomenon for Brands
Spectacular ads, highly anticipated movie trailers, a halftime show with cultural impact… Every year, the Super Bowl goes far beyond the realm of sport to become a global marketing event. How do brands, studios and artists turn this game into a massive communication platform? A closer look at an unmissable moment where advertising, culture and strategy come together.
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From EFAP to Fred & Farid: Becomin an Award-winning Copywriter
A graduate of EFAP in 2018, Édouard Delcour is now a copywriter at the agency Fred & Farid in Paris. At the heart of advertising creation, he develops campaigns for brands such as Pathé, Prime Video, Budweiser and Orangina. Combining creativity, teamwork and strategic thinking, he shares his journey and his daily work in one of the most creative professions in communication.
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Nonprofit communication and the social and solidarity economy: giving meaning to communication
In the face of today’s major social and environmental challenges, communication is no longer limited to promoting a brand or a product. Within the nonprofit sector and the social and solidarity economy (SSE), it has become a powerful lever for engagement, mobilization, and social transformation. Meet Lucie, an alumna of EFAP Bordeaux and founder of a communications agency dedicated to the social and solidarity economy.
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