Masterclass à l'école de communication EFAP "Quand la communication événementielle devient hybride !"
Elle-même issue de la Promotion 2019 de l’école de communicaiton EFAP, Paula retrouve son professeur Guillaume Aguessy, intervenant au sein du MBA Spécialisé Communication & Management Événementiel, pour une conférence autour de la communication événementielle hybride, mélangeant numérique et physique.
Pendant la conférence, Paula et Guillaume démontrent aux étudiants en formation communication qu'au cours de ces dernières années le secteur de l’événementiel a dû se réinventer et certains acteurs se démarquer en proposant des solutions de communication hybride à l’image d’Eventmaker.
"Nous avons vécu ces dernières années des moments qui ont marqué un tournant dans la quête du digital. "
Le secteur de l’événementiel l’a bien prouvé car les projets qui ont éclos durant la période Covid n’en sont que plus adaptés aux besoins et plus performants.
"Tout reste à faire, vous allez vous éclater dans vos métiers !"
Découvrez le MBA Spécialisé Communication & Management Événementiel
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