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Join EFAP Masterclass à l'école de communication EFAP "Quand la communication événementielle devient hybride !"
Elle-même issue de la Promotion 2019 de l’école de communicaiton EFAP, Paula retrouve son professeur Guillaume Aguessy, intervenant au sein du MBA Spécialisé Communication & Management Événementiel, pour une conférence autour de la communication événementielle hybride, mélangeant numérique et physique.
Pendant la conférence, Paula et Guillaume démontrent aux étudiants en formation communication qu'au cours de ces dernières années le secteur de l’événementiel a dû se réinventer et certains acteurs se démarquer en proposant des solutions de communication hybride à l’image d’Eventmaker.
"Nous avons vécu ces dernières années des moments qui ont marqué un tournant dans la quête du digital. "
Le secteur de l’événementiel l’a bien prouvé car les projets qui ont éclos durant la période Covid n’en sont que plus adaptés aux besoins et plus performants.
"Tout reste à faire, vous allez vous éclater dans vos métiers !"
Découvrez le MBA Spécialisé Communication & Management Événementiel
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Influence Marketing: Why Influencers Have Become Essential in Communication
Influence marketing has established itself as one of the key pillars of communication strategy. In just a few years, the shift from traditional, top-down advertising to conversations driven by recognizable creators has profoundly transformed the relationship between brands and their audiences. Value is no longer measured solely in impressions — it now stems from the credibility of a voice, the relevance of a story, and the authentic engagement of a community.Today, influence is no longer an option or a one-off campaign; it’s a structured, measurable, and responsible lever, capable of impacting every stage of the customer journey — from storytelling to conversion.
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Changing Paths Is Possible! Join EFAP Through Parallel Admissions
Are you rethinking your academic journey? Does your current program no longer feel like the right fit, or are you dreaming of a career in the world of communication? Good news: EFAP welcomes students from all backgrounds through its parallel admissions pathway
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David Regnier: Event management is about anticipating trends and confidently standing by your ideas
A graduate of EFAP Lille (Class of 2002), David Regnier is now Head of the Event Management Department for the City of Paris. After a rich career spanning communication, culture, and diplomacy, he shares his experience and vision of a rapidly evolving industry — along with the values he passes on to EFAP students, where he has been teaching Geopolitics of Event Management for the past two years.
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