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Masterclass à l'école de communication EFAP "Quand la communication événementielle devient hybride !"

 

Elle-même issue de la Promotion 2019 de l’école de communicaiton EFAP, Paula retrouve son professeur Guillaume Aguessy, intervenant au sein du MBA Spécialisé Communication & Management Événementiel, pour une conférence autour de la communication événementielle hybride, mélangeant numérique et physique.

Pendant la conférence, Paula et Guillaume démontrent aux étudiants en formation communication qu'au cours de ces dernières années le secteur de l’événementiel a dû se réinventer et certains acteurs se démarquer en proposant des solutions de communication hybride à l’image d’Eventmaker.

"Nous avons vécu ces dernières années des moments qui ont marqué un tournant dans la quête du digital. "

Paula Macia, diplômée de l'école de communication EFAP - Promotion 2019 et Project Manager chez Eventmaker

Le secteur de l’événementiel l’a bien prouvé car les projets qui ont éclos durant la période Covid n’en sont que plus adaptés aux besoins et plus performants.

"Tout reste à faire, vous allez vous éclater dans vos métiers !"

Guillaume Aguessy, Intervenant au sein du MBA Spécialisé Communication & Management Événementiel

Découvrez le MBA Spécialisé Communication & Management Événementiel

 

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EFAP News - The EFAP Alumni Network: a community that supports your journey

The EFAP Alumni Network: a community that supports your journey

In communication and marketing careers, networking truly matters. The EFAP Alumni platform enables graduates to stay connected, exchange with peers across different cohorts, and seize professional opportunities at key moments in their journey.

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EFAP News - April Fool’s Day: When Brands Turn Humor into a Communication Strategy

April Fool’s Day: When Brands Turn Humor into a Communication Strategy

Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.

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EFAP News - Eduniversal Ranking 2026: EFAP and its Specialized MBAs Lead the Communication Programs

Eduniversal Ranking 2026: EFAP and its Specialized MBAs Lead the Communication Programs

The 2026 edition of the Eduniversal ranking of the best Masters, MS, and MBAs in France once again places EFAP, the leading communication school, among the top references in higher education. Our Specialized MBAs stand out again this year among the most prestigious programs, highlighting the excellence of our communication programs.

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