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Join EFAP Transformation digitale : partenariat avec Microsoft
En tant que "Social Media Amplificator", le rôle de nos étudiants en formation marketing digital était de créer le buzz sur les réseaux sociaux et de faire remonter #MicrosoftExperiences18 parmi les hashtags les plus utilisés.
En paralèlle, ils ont également assisté à de nombreuses conférences afin de produire des contenus webs pour Microsoft dans le cadre d'un concours organisé par la marque. Les meilleurs articles produits par nos étudiants en formation marketing digital seront publiés sur le site de Microsoft.
Ils ont même rencontré et échangé avec Julia White, Vice-présidente Corporate de Microsoft !
📌Microsoft Expériences : ça y'est c'est le grand jour 😀 Ne manquez pas le live tweet des étudiants de l'Efap #Mbadmb qui débutera dès 8h30 pour le #experiences18 ce 6 et 7 novembre au palais des congrès. Grâce à @microsoftfrance merci pour cette opportunité 😊 @EFAP_ @MBADMB pic.twitter.com/6mwdMEYtnv
— Said Ibrahim M'Madi (@saidmadibra) 6 novembre 2018
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Press relations at festivals: an immersion behind the scenes of Séries Mania
Press relations at festivals are a key lever to ensure the visibility and reach of a cultural event. They help structure media coverage, promote the programming, and attract journalists, partners, and audiences. Through the experience of Daphnée, a student at EFAP Lille doing an internship at the Séries Mania festival, dive into the behind-the-scenes of event press relations. The goal: to understand in practical terms the tasks, challenges, and skills required to thrive in this demanding profession, at the heart of the action.
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Work-study in communication: Zahra’s testimonial, Digital Experience Assistant at Barilla
A work-study program in communication allows students to gain concrete professional experience while continuing their studies. At EFAP, this format, accessible from the 4th year, immerses students in the realities of the industry. In this article, Zahra, a student in the Specialized MBA in Digital Marketing & Business on a work-study program, shares her experience at Barilla Group, where she works on strategic digital challenges.
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Why the human element remains at the heart of events: an interview with Nunzia Passacantando
Event management is much more than a matter of logistics: it is a deeply human profession built on emotion, relationships, and the alignment of objectives. An interview with Nunzia Passacantando, Director of the Specialized MBA in Communication & Event Management, who shares her vision of the industry: while AI is establishing itself as a valuable ally for optimizing operational tasks, discover why relational intelligence and customer experience remain the vital, non-automatable cornerstones of this profession.
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