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Join EFAP Transformation digitale : partenariat avec Microsoft
En tant que "Social Media Amplificator", le rôle de nos étudiants en formation marketing digital était de créer le buzz sur les réseaux sociaux et de faire remonter #MicrosoftExperiences18 parmi les hashtags les plus utilisés.
En paralèlle, ils ont également assisté à de nombreuses conférences afin de produire des contenus webs pour Microsoft dans le cadre d'un concours organisé par la marque. Les meilleurs articles produits par nos étudiants en formation marketing digital seront publiés sur le site de Microsoft.
Ils ont même rencontré et échangé avec Julia White, Vice-présidente Corporate de Microsoft !
📌Microsoft Expériences : ça y'est c'est le grand jour 😀 Ne manquez pas le live tweet des étudiants de l'Efap #Mbadmb qui débutera dès 8h30 pour le #experiences18 ce 6 et 7 novembre au palais des congrès. Grâce à @microsoftfrance merci pour cette opportunité 😊 @EFAP_ @MBADMB pic.twitter.com/6mwdMEYtnv
— Said Ibrahim M'Madi (@saidmadibra) 6 novembre 2018
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EFAP Confirms Its Excellence in the Eduniversal 2026 Ranking
The Eduniversal 2026 ranking, a true reference in the higher education landscape, once again highlights the quality of the EFAP. Ranked 1st for the Communication Grande École Program and 3rd in the ranking of the best Bachelor’s, Licenses, and Grandes Écoles, our program confirms its position as a leader among the best training courses in the sector.
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The History of EFAP: A Pioneer in Communication for 65 Years
Did you know that the EFAP communication school was founded in 1961, at a time when public relations were just beginning to take shape? Since its inception, the school has evolved alongside the transformations in the communication industry, playing a key role in its professionalization.
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April Fool’s Day: When Brands Turn Humor into a Communication Strategy
Every April 1st, brands compete to capture public attention through deliberately offbeat campaigns. Far from being simple jokes, these activations often represent real communication exercises, allowing brands to assert their positioning, explore new creative territories, and generate engagement.Behind the apparent lightness of April Fool’s campaigns lies a genuine strategic exercise: surprising audiences without losing credibility, entertaining while remaining consistent with the brand’s positioning. In 2026, several companies demonstrated this ability to play with communication codes by creating activations that were both unexpected, credible, and aligned with their brand identity.
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