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Home > Program > Course 1:

Luxury Brand Management

Number of hours: 24 classroom hours
Language of instruction: English

Course aim

  • Familiarize students with the strategies of high end positioned companies
  • Master a sector based on various values such as tradition, know-how and innovation
  • Acquire management techniques used in luxury management

Course content

This course was created to help students understand how luxury brands are viewed, built and managed. In order to understand such points, students will be provided with relevant and up-to-date theories, techniques and concepts. 

The students participating in this course will also master the ability to apply creative tactics in order to develop and position a luxury brand. 

Throughout the 2 weeks, students will learn theoretical concepts that they will then put into action in order to prove their know-how.