Number of hours: 24 classroom hours
Language of instruction: English
This course was created to help students understand how luxury brands are viewed, built and managed. In order to understand such points, students will be provided with relevant and up-to-date theories, techniques and concepts.
The students participating in this course will also master the ability to apply creative tactics in order to develop and position a luxury brand.
Throughout the 2 weeks, students will learn theoretical concepts that they will then put into action in order to prove their know-how.
During your stay in Paris, we will organize at least two cultural activities or visits per week.
During the week spent in Bordeaux, we will organize cultural activities based around the two specialities of the region, tourism and wine.
Students will also have the time to enjoy the various festivals and cultural events that take place in Paris during the Summer.