Number of hours: 24 classroom hours
Language of instruction: English
Students will familiarize themselves with international marketing techniques as a problem solving process for companies who are looking to consolidate their position on the market, or even to expand over new markets.
Students will have the opportunity to engage in a real-life situation ranging from the client brief all the way to conceptualization while using marketing, communication and creative techniques.
The course approach will be theoretical and practical during the 2 weeks and all students will be asked to make presentations.
During your stay in Paris, we will organize at least two cultural activities or visits per week.
During the week spent in Bordeaux, we will organize cultural activities based around the two specialities of the region, tourism and wine.
Students will also have the time to enjoy the various festivals and cultural events that take place in Paris during the Summer.