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Home > Program > Course 1:

International Marketing

Number of hours: 24 classroom hours
Language of instruction: English

Course aim

  • Familiarize students with international marketing techniques
  • Give students the ability to conduct and monitor marketing projects in an international context
  • Develop students knowledge and skills to satisfy the demands of a diverse client segment

Course content

Students will familiarize themselves with international marketing techniques as a problem solving process for companies who are looking to consolidate their position on the market, or even to expand over new markets. 

Students will have the opportunity to engage in a real-life situation ranging from the client brief all the way to conceptualization while using marketing, communication and creative techniques. 

The course approach will be theoretical and practical during the 2 weeks and all students will be asked to make presentations.