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Accueil > MBA spécialisés > DIGITAL MARKETING& BUSINESS Shanghai > Key features

Key features

WHY A DOUBLE DEGREE?

Specialized MBA, by EFAP
IMBM, International Master of Business Management, by ESSCA

  • Achieve success with a diploma that is recognized internationally;
  • Access to an exceptional digital network in China;
  • Through the network of partner trade associations, the HUB Institute, China Connect, the Chinese Embassy in France, and ESSCA’s Institute for Digital Marketing and the school’s eleven years of experience in Shanghai contributing firms such as Fred&Farid, Somfy, Axa, Equancy, etc. Each #MBADMB student develops their own professional network in digital from the very start of their course;
  • The student writes a thesis and presents it before a professional panel to round off the course and professionalexperience.

Hub Institute - Digital Think TankESSCA Inside - EFAP Partner


ESSCA INSIDE

A permanent team is resident on the campus to assist students and put them in the best dispositions from the beginning (accommodation, daily life, food, healthcare, etc.)

The network that has been gradually built over ten years offers the chance of successfully completing the right administrative and legal procedures for work placements and meetings with Chinese decision makers.

ESSCA in brief:

  • Over a 100 years of experience
  • International culture
  • 11 years in Shanghai
  • 3 500 students and lecture attendees from companies
  • 106 tenured lecturers
  • 370 lecturing and teaching staff and international experts
  • 2 500 partner firms
  • 12 700 alumni across the world

Member of the following bodies:

  • The Association to Advance Collegiate Schools of Business
  • The European Foundation for Management Development
  • Conférence des Grandes Ecoles

HUB INSTITUTE INSIDE

The HUB Institute, a digital think tank featuring among the most influential in the world, is the exclusive partner of this double degree.

  • In this respect, #MBADMB students will be at the heart of the events HUB DAYS and HUBFORUM. After Paris, São Paulo and Shanghai are also now playing host to the event HUBFORUM.
  • Exclusive video conferences in English with foreign entrepreneurs and business leaders (USA, Europe, Brazil, Singapore, etc.).
  • The founders and directors of the HUB Institute contribute to the design and delivery of certain modules of the course.
  • Market intelligence and research reports usually only for the use of company leaders will be exclusively accessible to students of the MBA DMB.
  • Chairman of #MBADMB Academic Board: Emmanuel VIVIER, co-founder of the HUB Institute, Ex-Chairman and founder of the agencies Vanksen and BuzzParadise

ACCESS TO AN EXCEPTIONAL DIGITAL NETWORK IN CHINA

  • Through the network of partner trade associations, the HUB Institute, China Connect, the Chinese Embassy in France, and ESSCA’s Institute for Digital Marketing and the school’s ten years of experience in Shanghai, contributing firms such as Fred&Farid, BPI France, Axa, Equancy, etc. Each #MBADMB student develops their own professional network in digital from the very start of their course. will validate theory, build a network and help establish a career plan.
  • Corporate assignment: whether in the form of an internship, a job or an entrepreneurial venture, these months working in the field
  • The student writes a thesis and presents it before a professional panel to round off the course and professional experience

CAREER OPPORTUNITIES

  • Digital Project Manager (web, e-commerce, mobile)
  • Brand Manager
  • Account Manager
  • Social Media Manager
  • E-business Consultant
  • Entrepreneur
  • Or build a Chinese perspective into the digital transformation of your job today ...

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