An “IRL” (“In Real Life”) faculty that selects the MBADMB speakers among active and influential professionals, all passionate about transmitting the reality of digital and the business world.
The expression « In Real Life » is commonly used in the vocabulary of the digital economy to underline the practical, real-life nature of a phenomenon, content or approach. This « In Real Life » approach best epitomizes the teaching staff of the #MBADMB: active, influential professionals and operational lecturers from EFAP and ESSCA, all passionate about the transmission of digital business expertise in China.
Access to a unique network of digital and communication professionals in Shanghai thanks to our partnership with the FrenchTech Shanghai.
Production of a blog on digital transformation in China : dmb-shanghai.com.
The key trade associations in the digital ecosystem are all partners. They provide case studies, assignments for students, research material and events, their managers are members of the academic board and in return expect to receive the CVs of students for work placements and job opportunities.
Emmanuel VIVIER, Co-founder of HUB Institute; Ex-Chairman and founder of the agencies Vanksen and BuzzParadise
Frédéric RAILLARD, President, co-founder of the Fred & Farid Group