S'inscrire
en ligne
Demander une documentation Nous
contacter

Accueil > MBA spécialisés > LUXURY COMMUNICATION AND STRATEGIES Shanghai > The program

The program

PROGRAM SPECIALIZED MBA LUXURY COMMUNICATION AND STRATEGIES

The program will take place over a period of 12 months between Paris and Shanghai:

  • 6 months of academic learning (450 contact hours)
  • 6 months of work placement in Shanghai, France or internationally

Luxury Communication and Strategies MBA in Shanghai - EFAP MBA

Introduction to the luxury market

  • The luxury strategy
  • Innovation strategies in the luxury goods sector
  • Consumer behavior

Luxury product and brand strategies

  • Introduction to luxury brand management
  • Strategic brand management and development
  • Luxury goods digital marketing
  • E-CRM

Retail excellence

  • Luxury goods marketing strategies
  • Luxury goods retail and merchandising strategies
  • Intercultural and international marketing

Learning from Luxury

  • Events management
  • Public relations
  • « Artketing »

Advertising and PR

  • Storytelling and luxury goods
  • Advertising strategies
  • 360° communication plan

International Business Development
Think global, talk local

Personal development seminars

  • Definition of career plan in luxury market
  • Personalized support in search for internship
  • Networking strategies in the luxury goods sector

VALIDATION OF 60 ECTS CREDITS

Key features

RDV PERSONNALISÉS

Découvrez nos MBA Spécialisés sous un nouvel angle !

MBA spécialisé EFAP - RDV PERSONNALISÉS

Téléchargez une documentation

Sélectionnez les documents de votre choix :