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Accueil > MBA spécialisés > LUXURY COMMUNICATION AND STRATEGIES Shanghai > The program

The program

PROGRAM OF THE SPECIALIZED MBA LUXURY COMMUNICATION AND STRATEGIES The program will take place over a period of 12 months between Paris and Shanghai:

  • 6 months of academic learning (450 contact hours)
  • 6 months of work placement in Shanghai, France or internationally

Full English Track

Validation of 60 ECTS


Introduction to the luxury market

  • The luxury strategy
  • Innovation strategies in the luxury goods sector
  • Consumer behavior

Luxury product and brand strategies

  • Introduction to luxury brand management
  • Strategic brand management and development
  • Luxury goods digital marketing
  • E-CRM

Strategic luxury marketing strategies

  • Luxury goods marketing strategies
  • Luxury goods retail and merchandising strategies
  • Intercultural and international marketing

360° communication strategies

  • Storytelling and luxury goods
  • Advertising strategies
  • 360° communication plan


Luxury public relations

  • Events management
  • Press relations
  • « Artketing »

International Business Development
Think global, talk local

Personal development seminars

  • Definition of career plan in luxury market
  • Networking strategies in the luxury goods sector

VALIDATION OF 60 ECTS CREDITS


OUR MAJOR COLLABORATORS


Key features

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