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Accueil > MBA spécialisés > LUXURY COMMUNICATION AND STRATEGIES Shanghai > Key features

Key features

  • Designed by EFAP and ESSCA professionals for professionals, our double degree offers a response to the increasing demand from luxury companies for managers capable of adapting to the most recent international changes in communication and marketing.
  • Key expertise in digital communications: Our participants acquire high-level knowledge in the most up-to-date digital strategies and tools, which are crucial nowadays for luxury companies.
  • An international perspective: 100% of lectures in English and a systematically global and multicultural approach to strategic issues in marketing and communication in the luxury market, with a focus on Chinese culture.
  • A multi-sector approach: Fashion, perfume, cosmetics, hotels, leisure, jewelry and watches, etc. The program is designed to make graduates immediately employable in all sectors of the luxury market.
  • A strong cultural dimension: Offers artistic culture content capable of creating genuine differentiation at a time when the convergence between art and luxury goods is becoming strategically important.
  • The right balance between theory and practice: our double degree combines stringent academic requirements with field-based experience. With this objective, the program benefits from an EFAP and ESSCA teaching staff offering strong expertise in the field of luxury goods and all fields of marketing and communication.
  • Immersive teaching: From the very start of the course, students are immersed in a business-based environment, working on case studies in partnership with luxury goods firms. This principle of high participant engagement is designed to improve their employability and enhance the operational angle of their education.
  • Exceptional teaching staff, leading consultants, acknowledged specialists and trend-setters are involved in teaching at several stages of the course.


ESSCA - EFAP Partnership

A permanent team is resident on the campus to assist students and put them in the best dispositions from the beginning (accommodation, daily life, food, healthcare, etc.).

The network that has been gradually built over ten years offers the chance of successfully completing the right administrative and legal procedures for work placements and meetings with Chinese decision makers.


  • Over a 100 years of experience
  • International culture
  • 11 years in Shanghai
  • 3,500 students and lecture attendees from companies
  • 106 tenured lecturers
  • 370 lecturing and teaching staff and international experts
  • 2,500 partner firms
  • 12,700 alumni across the world

Member of the following bodies:

  • The Association to Advance Collegiate Schools of Business
  • The European Foundation for Management Development
  • Conférence des Grandes Écoles

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