en ligne
Demander une documentation Nous

Accueil > MBA spécialisés > LUXURY COMMUNICATION AND STRATEGIES Shanghai > Key features

Key features

ESSCA Professionals
  • Designed by EFAP and ESSCA professionals for professionals, the Specialized MBA offers a response to the increasing demand from luxury companies for managers capable of adapting to the most recent international changes in communication.    
  • Key expertise in digital communications: Participants acquire high-level knowledge in the most up-todate digital strategies and tools, which are crucial nowadays for luxury companies.
  • An international perspective: 100% of lectures in English and a systematically global and multicultural approach to strategic issues in communication in the luxury market, with a focus on Chinese culture.
  • A multi-sector approach: Fashion, perfume, cosmetics, hotels, leisure, jewelry and watches, etc. The program is designed to make graduates immediately employable in all sectors of the luxury market.
  • A strong cultural dimension: Offers artistic culture content capable of creating genuine differentiation at a time when the convergence between art andluxury goods is becoming strategically important
  • The right balance between theory and practice: The Specialized MBA in Luxury Communication and Strategies combines stringent academic requirements with field-based experience. With this objective, the program benefits from an EFAP and ESSCA teaching staff offering undisputed expertise in the field of luxury goods and all fields of communications.
  • Immersive teaching: From the very start of the course, students are immersed in a business-based environment, working on case studies in partnership with luxury goods firms. This principle of high participant engagement is designed to improve their employability and enhance the operational angle of their education.
  • Exceptional teaching staff, leading consultants, acknowledged specialists and trend-setters are involved in teaching at several stages of the course.


ESSCA - EFAP Partnership

The network that has been gradually built over ten years offers the chance of successfully completing the right administrative and legal procedures for work placements and meetings with Chinese decision makers.

Member of the following bodies:

  • The Association to Advance Collegiate Schools of Business
  • The European Foundation for Management Development


  • Over a 100 years of experience
  • International culture
  • 10 years in Shanghai
  • 3,000 students and lecture attendees from companies
  • 106 tenured lecturers
  • 370 lecturing and teaching staff and international experts
  • 2,500 partner firms
  • 12,700 alumni across the world

    News & Videos


    Découvrez nos MBA Spécialisés sous un nouvel angle !


    Téléchargez une documentation

    Sélectionnez les documents de votre choix :