Designed by EFAP and ESSCA professionals for professionals, the Specialized MBA offers a response to the increasing demand from luxury companies for managers capable of adapting to the most recent international changes in communication.
Key expertise in digital communications: Participants acquire high-level knowledge in the most up-todate digital strategies and tools, which are crucial nowadays for luxury companies.
An international perspective: 100% of lectures in English and a systematically global and multicultural approach to strategic issues in communication in the luxury market, with a focus on Chinese culture.
A multi-sector approach: Fashion, perfume, cosmetics, hotels, leisure, jewelry and watches, etc. The program is designed to make graduates immediately employable in all sectors of the luxury market.
A strong cultural dimension: Offers artistic culture content capable of creating genuine differentiation at a time when the convergence between art andluxury goods is becoming strategically important
The right balance between theory and practice: The Specialized MBA in Luxury Communication and Strategies combines stringent academic requirements with field-based experience. With this objective, the program benefits from an EFAP and ESSCA teaching staff offering undisputed expertise in the field of luxury goods and all fields of communications.
Immersive teaching: From the very start of the course, students are immersed in a business-based environment, working on case studies in partnership with luxury goods firms. This principle of high participant engagement is designed to improve their employability and enhance the operational angle of their education.
Exceptional teaching staff, leading consultants, acknowledged specialists and trend-setters are involved in teaching at several stages of the course.
AN ASSOCIATION WITH A MAJOR ACTOR: ESSCA
The network that has been gradually built over ten years offers the chance of successfully completing the right administrative and legal procedures for work placements and meetings with Chinese decision makers.
Member of the following bodies:
The Association to Advance Collegiate Schools of Business
The European Foundation for Management Development
ESSCA IN BRIEF :
Over a 100 years of experience
10 years in Shanghai
3,000 students and lecture attendees from companies
106 tenured lecturers
370 lecturing and teaching staff and international experts